Many people who own their own business want the name of the business to include their personal name. This is particularly true for people who want to start a business with their whole family or to pass the business down to younger generations in the future.
It's absolutely fine to include your own name in the name of your business. However, from a marketing perspective, you want to be careful about how you do it.
The main thing is to make sure that the business name is still descriptive enough for people who don't know you to know what your business sells. For example, let's say that your name is Johnson and you sell marine parts. You could name your business simply Johnson Parts but then people aren't going to know what you sell. Naming it Johnson Marine Accessories would be a smarter choice.
The goal is to make sure that your business name sells your products to people without your help. Your own name is great but it's not likely to be a seller all on its own. You can still place it prominently at the front of the business name without compromising the total business value of a good name.
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