You Don’t Have to Ring Out the Old to Bring in the New!

Building solid, long lasting customer relationships doesn't have to consist of designing the impersonal customer service surveys that customers get handed out at your supermarket. As a business coach, I hear many customers bemoaning the fact that there are no more businesses around that truly care about their customers. On the other side of the fence, I hear from business owners whose biggest challenge is how to integrate 21st century internet marketing techniques while retaining their fast losing personal touch.

I believe I've found what could be a possible solution. Why not an integrated marketing solution that combines internet marketing of today with the proven personal selling techniques of yesteryear. There are companies these days that offer mailer services that go one step further. You can design thousands of mailers and customize them to each and every customer! So, what your customer eventually gets is not just a general mailer that calls him "Dear customer" but an individual mailer that refers to him by his name! If you're thinking, "OK that’s a good idea, but how effective could that be past the initial sense of delight?" Stay with me on this. There's more.

These mailers contain a personalized URL that leads the customer to their very own web page that’s created exclusively for them. Here, the company can carry on the conversation that it began in the mailer, thus forging a rock solid bond between the customer and the brand. This is what I call a perfect mingling of the old and the new!